Target audience

• Our primary target audience is 18-24 and our secondary audience is 25-40. We feel it will be more appealing to people aged from 18 up to 24. 
• We believe that our primary audience is 18-24 because the type of film it is matches the genre popular with this specific age group. They will form the bulk of our audience. 
• Yet we also feel that the film's secondary audience will be the 25-40 as it will not directly appeal to their tastes in genre, but a minority of this age group will find our film appealing. 
• We also believe that the male 18-24 population will find our film heavily appealing as the genre is aimed at their tastes in genre, and this is a good market to aim for.